Alex Reid

Perform Fitness is run by Director, Alex Reid

Alex Reid created Perform Fitness in 2008.

Perform: Fitness: is run and directed by Alex Reid (nee Court), B.Sc., CSCS, ASCC.

Alex began her professional career at a private sports medicine clinic in Northamptonshire, where she conducted corporate health screens and fitness testing for clients such as Nationwide Building Society, Toetectors, Northampton Fire & Rescue Service and Northamptonshire Police Force. She also conducted fitness testing on various sports teams as well as on individual athletes.

Alex preparing the RFU match officials for the Rugby World Cup in Japan 2019.

In 1997 Alex worked at Harrods Limited in the occupational health department, providing health and fitness screening on executives, company directors and staff. She shared her time between the corporate environment and the professional football players at Fulham Football Club.

Alex spent a total of seven years at Harrods Limited and Fulham Football Club. She worked with the Fulham Football Club Academy of Excellence players (Under 9-19 years), the Fulham ladies team and the mens first team, where she became the Head Strength & Conditioning Coach in 2003, preparing the players for the challenges of the Premier League on a daily basis.

Between 2004-2007 Alex spent three years at Tottenham Hotspur Football Club where she was recruited to conduct all of the rehabilitation of injured players. Alex was then promoted to Head Strength & Conditioning Coach woking with Martin Jol and Chris Houghton with the first team squad and Clive Allan with the Spurs Reserve Team.

She managed all of the strength & conditioning of the professional players in addition to conducting the rehabilitation of injured players, working closely with the physiotherapists and ensuring that the players returned to action fit and robust ready for the rigours of the Premiership.

Alex’s experiences also involve time as a consultant exercise scientist for The Football Association, working specifically with the England Women’s U23 and U17 teams. In addition, she has worked with a number of International athletes from other sports, including tennis, karate, basketball, golf and hockey as well as consulting for England Athletics.

Alex is working hard on creating excellent relationships with corporate clients. One such client is Discovery Communications Europe Limited with whom Alex has previously conducted a number of wellness seminars to their employees.

After her time in football, Alex decided to become self employed and this is when Perform:Fitness was created.

She is a mother of two and balances her time with the children and running her own business seeing private clients, in addition to her current role in high performance sport with the Rugby Football Union.

Alex is in charge of the strength and conditioning of the professional game match official team (PGMOT) at Twickenham.

Alex has completed this role for 10 years and within this time has completed some consultancy for World Rugby, including fitness testing in preparation for the 2015 & 2019 Rugby World Cup for the Northern hemisphere match officials in addition to fitness testing the match officials for the women’s and men’s 6 Nations on a number of occasions.

Alex recently volunteered to work with the Great Britain Women’s Maxiballers basketball team to help them prepare for the Masters European Basketball Champtionships in Malaga 2020.  This involved S&C programming for the over 40’s, 45’s and 50 teams to help optimise their conditioning in preparation for the European Championships.

Alex is very proud of her experiences in high performance sport which spans almost 25 years and brings her experiences and love of sport and rehabilitation to her role with Perform:Fitness.

In recent years Alex has taken to writing and has now written three books within the area of strength & conditioning:

  • Elite Performance Running: Middle Distance to Marathon (A&C Black, 2009)
  • The Science of Stretching (The Crowood Press, 2017)
  • Applied Core Conditioning (The Crowood Press, 2019)

Alex is a Certified Strength & Conditioning Specialist (CSCS) with the National Strength & Conditioning Association who are the worldwide authority on strength & conditioning, in addition to being an Accredited Strength & Conditioning Coach (ASCC) with the UK Strength & Conditioning Association.

Alex’s continuing professional development is important to her. Her on-going qualifications and certifications include the following:

  • The Football Association Fitness Trainers Award
  • Certificate in Sports Nutrition
  • SAQ (Speed, Agility & Quickness) Certification
  • British Weight Lifting Association (BWLA) Instructors Award
  • British Weight Lifting Association (BWLA) Leaders Award

In addition, Alex is certified in Emergency First Aid in accordance with the Health & Safety (First Aid) Regulations.

She has Professional Liability Insurance through the United Kingdom Strength & Conditioning Association (UKSCA). Alex has clearance on the Criminal Records Bureau disclosure (CRB) and has attended the National Coaching Foundation workshops on child protection.

She is a member of The British Association of Sport and Exercise Science (BASES) as well as the UKSCA and the NSCA.

Alex maintains her continuing professional development by keeping up to date with current research and sports science practice via sports science journals, on-line reviews as well as attending seminars and conferences whenever possible.

A keen sportsperson, Alex has played basketball since she was ten years old. She competed Internationally, representing England at all age groups, gaining a total of 21 International Caps through her career. She gained a full basketball Scholarship to Georgia State University, NCAA Division 1 in Atlanta, Georgia, USA where she played for four years and completed her degree in exercise science. 

Please contact Alex to discuss how Perform Fitness can help you develop your fitness and strength & conditioning and discuss your performance and rehabilitation goals. 

Over the past 10 years, Alex has managed to keep group training, for a range of abilities and age, engaging and entertaining; no small feat particularly when dealing with a bright and challenging group.

Her one to one sessions and her attention to detail in the preparation of my weekly individual programme has allowed me to, not only remain injury free, but also to remain at World Rugby’s “optimal” fitness level for the past 12 years. At 40 years old, support from Alex is essential to ensure I keep progressing and keep performing on the international Rugby Union stage

Wayne Barnes

World Rugby Referee of the Year. Four Rugby World Cups (2007, 2011, 2015 & 2019), Professional Referee, RFU.

Alex with the PGMOT

Alex training the Tottenham Hotspur Football Team, Pre-season tour in South Korea, 2005.

Alex running a session with the Great Britain Maxiballers women’s basketball squads to help them prepare for the European Championships. 

Alex on the Fulham FC bus trip down the Fulham Road to celebrate winning Division 1 in 2000-2001 and with her Division 1 Championship medal at Craven Cottage (below)

Wayne Barnes (above) World Rugby Referee of the Year and an athlete who has worked with Alex for 10 years.

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